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MSN Fights Back With Revamped Live Search

Posted by Daryl W.T. Lau (Check me out!)

Since walking away from their bid for Yahoo, MSN has launched an offensive battle to capture a larger slice of the search engine market with their recently revamped Live Search. I will not dwell too deeply into this as you can easily find reviews from Tech related sites or blogs with a simple search.

A search engine success depends very much on it’s relevancy of the results and thus far I find Live Search to be quite satisfactory although they lack the huge index size of Google. On a personal note though, I do really love their unique Image and Video search as compared to Google and Yahoo.

More importantly I’ve been attentively tracking my search engine referrals on this blog and surprisingly for this month, MSN referrals have improved by an estimated 250% based on the chart below:

The May figures shown is based on the data captured till yesterday which is only 8 days and if the trend remains, it should hit over 500 referrals by the end of the month. Knowing how ambitious the people over at Microsoft are, I would expect these numbers to further improve in future months.

Another point to share is that I’ve noticed my new blog posts seem to get indexed over at MSN Live Search much faster than Google. Reason being MSN placed high importance on frequently updated pages as confirmed by their guidelines for successful indexing.

 

 

So I guess it’s time to place some of our SEO efforts towards MSN Live Search cause that extra exposure overtime might turn out to be worthwhile. A great article by Site Reference called “Optimizing for MSN: Is it worth the effort?” is a good place to understand the basics.

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2 Responses to “MSN Fights Back With Revamped Live Search”

1. QuaChee (Check me out!) Says:
   May 9th, 2008 at 11:33 pm

   have always been a google user. but its good to see msn working on this too - it can only get better!

   QuaChee’s last blog post..It’s Quite Ok-lah
   

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2. Daryl W.T. Lau (Check me out!) Says:
   May 10th, 2008 at 3:14 am

   You’re spot on there Chee… I am very excited for the industry as a whole.
   

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